National Blue Ocean Strategy (NBOS) is inspired by the principles of Blue Ocean Strategy (BOS) created by Professor W. Chan Kim and Professor Renée Mauborgne. It provides a creative and systematic approach to create high value at low cost. For more information on Blue Ocean Strategy, please visit Blue Ocean Strategy.
This new approach was adopted by the Prime Minister of Malaysia to launch NBOS. Launched in 2009, NBOS has formulated and executed more than 60 initiatives based on the Blue Ocean Strategy principles of high impact, low cost and rapid execution and involves more than 80 ministries and agencies to address a wide range of social and economic issues. NBOS is currently the focal point of Malaysia’s national development efforts as it embraces other transformation programmes such as the 10MP, ETP and GTP. For more information on NBOS, please see the NBOS section of the website.
The design and selection of NBOS initiatives are based on two key principles:
Delivering high income through economic growth and integrated development.
Enhancing the level of public well-being through greater security as well as social inclusion to close the social distance between various groups in society (for example, rural vs. urban, young vs. old, men vs. women, etc.).
To date, more than 90 NBOS initiatives have been successfully implemented across a wide range of economic and social impact areas.
Blue Ocean Civil Service (BOCS) is an NBOS initiative enhancing the creativity of civil service by encouraging & recognising civil servants for consistently practicing BOS tools & methodologies in their daily work.